This book will help you to become a more agile manager, explore your management style, and give you a blueprint for personal and corporate growth. Dave Berkus and Kim Shepherd have each created and managed successful businesses with rapid growth. Dave has twice been an Inc. 500 CEO; Kim three times an Inc. 5000 CEO.
Scrappy… “Having an aggressive and determined spirit” or “inclined to fight” or “fond of arguing, fighting or competing.” Fighting? Competing? Determined spirit? There is something there for entrepreneurs and managers with the focus and fight to win. Or to learn how to become more agile, which of course is the reason for this book.
Kim suggested the title as she described her company’s culture in a conversation, speaking of her encouragement of involvement, urgency, determination, and willingness to compete. She called her company culture “scrappy” – which led to much more conversation – and to this book. The two of us agree that, in this world of too much competing information and content, the scrappy, agile competitor wins the attention and the allegiance of the customer, cutting through the noise and boundaries of traditional management, marketing, and tactics for growth.
How better to stand out above the pack – as a manager, as a sales person – as a company? So we dedicate the content of this book to you in the hopes that you’ll find your scrappy here, and incorporate some of many ideas and insights we offer in your planning and actions.
Available from booksellers everywhere or directly from the Berkus Press at www.berkus.com