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MAY 13, 2013

Great culture knows WHY

By Kim Shepherd, Chief Executive Officer And Tom Brennan, Senior Writer Ignore Culture at Your Peril, Part 4 of 4 In the first part of this series I explained why I’m passionate about convincing people that culture is as important as any other aspect of a successful business. Then I described 10 characteristics of great […]

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MAY 6, 2013

Five More Characteristics of Great Culture

By Kim Shepherd, Chief Executive Officer And Tom Brennan, Senior Writer Ignore Culture at Your Peril, Part 3 A lot of business leaders think culture is squishy. They don’t like squishy. They’re more comfortable with data in spreadsheet rectangles. But culture makes up MORE of the foundation of a successful business than sticks and bricks […]

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APR 29, 2013

Five Characteristics of Great Culture

By Kim Shepherd, Chief Executive Officer And Tom Brennan, Senior Writer Ignore Culture at Your Peril, Part 2 Every CEO says “People are our most important resource,” but a lot of them don’t really believe it. So I’m singlehandedly trying to make up for that by being the Chief Evangelical Officer for culture. In Part […]

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APR 22, 2013

Ignore Culture at Your Peril, Part 1

By Kim Shepherd, Chief Executive Officer And Tom Brennan, Senior Writer Part 1: Culture is the Essential Glue I present to a lot of different groups and when I say, “Culture is the essential glue,” I get a lot of deer-in-the-headlights looks. Even people in our own business, in recruiting and HR, push culture down […]

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APR 16, 2013

Shaping Perception in the Art of Communication, Part 4

By Terri Davis, Director of Client Relations And Tom Brennan, Senior Writer Part 4:    Turning negatives into choices This is the final installment in a gripping, big-budget four-part mini-series on the importance of shaping the perception of the people we communicate with. The ideas apply to just about any communication or interaction: between a company […]

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