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Winning the Battle for Talent – Kim Shepherd Bylines in Construction Today Magazine

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Decision Toolbox CEO Kim Shepherd recently shared her wisdom on winning the battle for talent with Construction Today Magazine.

Excerpt from the article:

Every industry faces unique recruiting challenges, but one thing just about every company has in common in today’s market is that talent wars are fierce. Unemployment is low and business is expanding, which means candidates have choices. In the construction industry, you can add to that the cyclical nature of the business and the fact that it is harder to create loyalty among hourly workers than among white-collar employees.

In a situation this frustrating, it’s easy to see why the war seems un-winnable. So here’s the first secret: you don’t have to win the war, you just have to win the battle. Your competitors are facing the same challenges. To win the battle, you have to differentiate yourself from them.

In today’s market, you have to dangle a better carrot than the competition. While benefits are important, don’t forget: your rivals also offer a 401(k) plan. They also offer great health insurance. Unless your benefits package has something truly distinctive, your competitor’s carrots cancel out yours and vice versa. We’re back to square one – so stop obsessing about the challenge and start obsessing about a solution.

So what sets your company apart? The most effective value proposition may not be the first thing that comes to your mind, but it may be more obvious than you’d expect.

For Kim’s tips on how to set your company apart, check out the full article here.

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