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Nicole Cox to Investor’s Business Daily: Tips for Using Social Media to Recruit Millennials

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Tips for Using Social Media to Recruit Millennials

Decision Toolbox Chief Recruitment Officer Nicole Cox recently shared tips with Investor’s Business Daily on using social media to recruit millennials.

Excerpts from the article: 

Nicole Cox, chief recruitment officer at recruiter Decision Toolbox, said, “We have had to tailor our messaging for an audience with information overload.”

She explains that her social media choices depend on industry, job and location.

“If you were looking for salespeople in Chicago who are in financial planning, you might go to Meetup to find a specific group. If you were looking for a CFO for a bank, you might go to the CFO network on LinkedIn…. You have to think about where your potential candidate hangs out online.”

Cox adds that social media has proven especially effective in hunting candidates who weren’t looking for a job.

After Decision Toolbox’s Cox uses social media to find candidates, “we follow that up with phone calls, because online messaging is often ignored when candidates are overloaded.” Social media, she said, “is just one tool in the toolbox.”

She added: “I can’t tell you that we get a ton of hires from one vein. We have to take a strategic approach to sourcing for each position. Ultimately, nothing beats picking up the phone and backing that up with a great opportunity for the prospect.”

Read More At Investor’s Business Daily



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