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Niche Job Sites Still Valuable as Legacy Boards Fade: Jessica Nettleton to SHRM

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Decision Toolbox’s Recruitment Media Strategist Jessica Nettleton shared her thoughts on the value of niche job sites with SHRM in a recent article.

Excerpts from the article:

Smaller, atypical job boards segmented by industry and region help target relevant talent but require more proactive work from recruiters to be truly effective.

Staffing firm Randstad’s 2016 acquisition of an ailing Monster—one of the original behemoth online job boards—and indications that the sole remaining mega-board CareerBuilder is also for sale have reignited discussions on the recruiting blogosphere about the decline of the model.

But savvy talent acquisition professionals know that not all job boards are waning, and in fact, smaller niche boards that cater to specific regions, membership associations, specialized industries and types of contracts are a valuable tool for recruiters. Examples of niche boards include AllRetailJobs, CollegeRecruiter, JobsInLogistics, Medzilla, GitHub and Minnesotajobs.

But recruiters might be wasting their time if they treat these sites as they would Monster or CareerBuilder. “If you are going to a niche board and throwing up a generic job ad and expecting big results, you’re probably going to be disappointed,” said Jessica Nettleton, recruitment media strategist at end-to-end recruitment services firm Decision Toolbox.

“If recruiters actively source from niche boards and proactively engage with potential candidates, then [the boards] can be a huge value,” she continued. “It’s not a ‘post-and-pray’ situation. You won’t reach the numbers that you would by using a bigger job board, but you will probably reach the right candidates. If recruiters do the work, they will see a ROI [return on investment].”

Read the full article here. 

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