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Kim Shepherd to Monster: Evolve your Employer Brand as your Company Grows

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Decision Toolbox CEO Kim Shepherd recently spoke with Elaine Pofeldt at Monster on the importance of an employer brand in attracting top talent.

Excerpts from the article:

It’s not easy to recruit top talent if you run a small or midsize company. But there’s one area where even the tiniest firm can shine: by developing a great employer brand.

What is employer branding? Your employment brand is the perception by current and potential employees of what it’s like to work for your firm.

To identify what is different about your company’s employer brand, go straight to your employees. They may appreciate aspects of your company that you don’t realize are special.

One of the best ways to get employees’ input is using a tool like SurveyMonkey, suggests Kim Shepherd, the Laguna Beach-based CEO of recruiting firm Decision Toolbox, a 20-year-old company with 112 employees, all of whom work virtually.

Shepherd is co-author of the book Get Scrappy: Business Insights to Make Your Company More Agile. “Ask what is good about your culture, what is bad,” suggests Shepherd.

(When communicating your employer brand) Visuals can help. Decision Toolbox’s Shepherd includes images on her company’s career page, including employee comments from a “virtual water cooler,” as well as an online breakout room where employees share pictures of themselves dressed up for the company’s ugly sweater contest. “People can get a sense of our playfulness,” says Shepherd.

Check out the full article with additional tips here.

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