Decision Toolbox acquired by leader in integrated employee engagement solutions, Engage2Excel.Read the full story.

Kim Shepherd to Monster: Evolve your Employer Brand as your Company Grows

image description

Decision Toolbox CEO Kim Shepherd recently spoke with Elaine Pofeldt at Monster on the importance of an employer brand in attracting top talent.

Excerpts from the article:

It’s not easy to recruit top talent if you run a small or midsize company. But there’s one area where even the tiniest firm can shine: by developing a great employer brand.

What is employer branding? Your employment brand is the perception by current and potential employees of what it’s like to work for your firm.

To identify what is different about your company’s employer brand, go straight to your employees. They may appreciate aspects of your company that you don’t realize are special.

One of the best ways to get employees’ input is using a tool like SurveyMonkey, suggests Kim Shepherd, the Laguna Beach-based CEO of recruiting firm Decision Toolbox, a 20-year-old company with 112 employees, all of whom work virtually.

Shepherd is co-author of the book Get Scrappy: Business Insights to Make Your Company More Agile. “Ask what is good about your culture, what is bad,” suggests Shepherd.

(When communicating your employer brand) Visuals can help. Decision Toolbox’s Shepherd includes images on her company’s career page, including employee comments from a “virtual water cooler,” as well as an online breakout room where employees share pictures of themselves dressed up for the company’s ugly sweater contest. “People can get a sense of our playfulness,” says Shepherd.

Check out the full article with additional tips here.

Did You Enjoy This Article? Sign up for Decision Toolbox’s monthly newsletter: Inside the Box.

Inside the Box will share the secrets of life long happiness….not really, but we will provide you with some great talent acquisition articles and tips that will hopefully make your working life better. You’ll also get the inside scoop on DT.

See what our clients are saying…

Believe it or not, we don’t have giant heads. See More Client Quotes

  • " (DT Recruiter) did a superb job! Always prepared and all her candidates were spot on! "
  • " (DT Recruiter) was a terrific recruitment partner...personable, enjoyable, responsive, willing to go above and beyond, open to feedback/learning...she was great! "
  • " Referral is the best compliment I can give which I have done for multiple colleagues and it is my understanding DT is working on additional reqs for us so that is good to hear. "
  • " (The DT Recruiter) was terrific. She dealt with some of the internal struggles our company is having in terms of "what type of candidate do we really need vs. what we thought we needed." She helped management think through the type of candidate we were looking for and was a huge asset to us. I also liked the web based system that DT has set up. I felt informed throughout the process. "
DecisionToolbox 800-344-2026