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Kim Shepherd Shares Recruitment Tips for Leisure and Hospitality

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Decision Toolbox CEO Kim Shepherd contributed a feature article in the Spring 2016 issue of Leisure and Hospitality International.

Excerpt from the article:

Unemployment is way down and hiring is way up across just about all industries. This is definitely true in the leisure and hospitality industry. According to the Bureau of Labor Statistics, this industry added 368,000 new jobs between November 2014 and November 2015.

In a market this hot, recruitment-as-usual will not work to bring “A” players to your team. Not only do you need to track them down, but once you find them you also need to court them. If effect, you should apply the same approach to recruitment that you do to sales and marketing: identify your targets, craft a compelling value proposition, and then be persistent in connecting with them.

A good first step is to ensure alignment of several factors: timing, branding, messaging, fit, appeal, location and compensation. For example, if you are looking for a cruise ship Activity Director during the busiest summer months, you can assume the best people are already employed. Your messaging must center on strong selling points — why would someone leave the job they have now to come work for you?

Kim goes on to share tips on how to secure top talent for your team including:

  • Understanding supply vs. demand of candidates
  • Sourcing tips
  • List of Industry-specific sites for hospitality to utilize as resources
  • Using digital marketing techniques to reach candidates
  • Employment branding must haves

Check out the full article here.  

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