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Kim Shepherd in Smart Business: Your Culture is Your Brand; Help it Evolve

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Decision Toolbox CEO Kim Shepherd contributed a byline article on the importance of company culture to Smart Business.

Excerpt from the article:

Many think that company culture is an aftereffect that evolves on its own. It will if you let it, but you shouldn’t. If you don’t decide what your culture is going to be, it will get decided for you, and not always for the better. Culture doesn’t mean people have to drink the Kool-Aid, but it is just as important as your marketing strategy, R&D or your ERP system. Like those aspects of your business, it needs to be intentional.

There are a number of good reasons to be intentional about culture. Culture shapes your team’s internal activities. Maybe even more importantly, it influences the public’s perception of your brand.

Check out the full article here.

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