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Kim Shepherd to Help Small Businesses at 3rd Annual Women Business Owners Conference

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If you’re in the Newport Beach area and you are looking for networking opportunities and improved performance for your small business, you don’t want to miss this event.  SCORE’s 3rd annual Women Business Owners Conference will be held at the Newport Beach Marriott Hotel and Spa in Fashion Island on Oct 30th.  More than 500 business owners (both women and men) are expected to attend, and registration is still open.

Click Here to Register

Kim Shepherd, CEO of Decision Toolbox, will be leading a breakout session titled Culture Branding:  Design What you Want or Deal With What You Get.

Summary:  If you’ve ever wondered whether your marketing messages are being heard, you don’t want to miss this presentation.  With her unconventional approach to business management, Kim will reveal why successful marketing messages aren’t born, they’re designed, and they start with your company culture.   Kim will share how culture drives your brand and your brand drives your marketing efforts.  Many companies do this in reverse and then can’t understand why their message is not being heard.  Sharing real life examples sprinkled with humor, she will discuss the importance of and practical tips for designing what you want for your brand.

Attendees will learn:

•        Why your culture is your brand

•        The role of process, tools and technology as brand fuel

•        How to know when it is time to take your marketing to market

•        The importance of your 7 second elevator pitch

•        How to design your brand for longevity

Kim hopes to see you there!

For more of nuggets of Kim’s cultural wisdom, download her free whitepaper:  Ignore Culture at Your Peril.

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