salary negotation tips
MAR 14, 2017

What Women Need to Know: Four Key Salary Negotiation Tips

By Kim Shepherd, Chairwoman With Tom Brennan, Manager of Creative Services   No one looks forward to salary negotiations, but they can be even more problematic for women than for men. Studies show not only that women are less likely than men to ask for a raise or higher starting salary (the “ask gap”), but also […]

negative online employee reviews
FEB 28, 2017

Seven Ways to Take the Sting Out of Negative Online Employee Reviews

By Kim Shepherd, Chairwoman; Jay Barnett, Founder & CTO; Nicole Cox, CRO With Tom Brennan, Master Writer Company review websites, like Glassdoor, Vault and Kununu, have grown both in number and in influence. All promise to provide insights into companies from actual employees, valuable information for job seekers. These sites also can enhance a company’s employment brand, […]

train manage
FEB 22, 2017

Micro-Train, Macro-Manage

By Kim Shepherd, Chairwoman   You have enough on your plate without having to hold your employees’ hands or peer over their shoulders. In fact, the ideal scenario is to follow Lee Iacocca’s strategy: “I hire people brighter than me and then I get out of their way.” Of course, in practice it’s not that […]

recruitment sales
FEB 21, 2017

Win the War for Talent: Revamp Recruitment with Strategies from Sales & Marketing

By Kim Shepherd, CEO With Tom Brennan, Manager of Creative Services  Most recruiters know, in this hot talent market, that you need to woo candidates. Yet even that may fall short. To land those “A” players, you need a more aggressive approach than recruitment-as-usual. Look beyond the borders of human resources and you will see […]

FEB 1, 2017

And the Blind CEO Shall See…Why We Recommend Trying Virtual Blinders for Better Business Decisions

By Kim Shepherd, CEO With Tom Brennan, Master Writer  That Account Exec at the water cooler dresses sharp and has a snappy haircut. She must be hitting her goals, right? Well, if a key performance indicator is “looking good,” she’s acing it. But our eyes can fool us. As CEO, you may poke your head […]

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